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Prevalence of Food and Beverage Brands in Movies: 1996–2005
OBJECTIVE: The objective of this study was to describe food and beverage brand placements in a large representative sample of popular movies. METHODS: We identified and coded brand placements for foods, beverages, and food retail establishments in the top 20 US box office movie hits for each year fr...
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| Autores principales: | , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
2010
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| Materias: | |
| Acceso en línea: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2901499/ https://ncbi.nlm.nih.gov/pubmed/20142289 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1542/peds.2009-0857 |
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