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Giving the wrong impression: food and beverage brand impressions delivered to youth through popular movies
BACKGROUND: Marketing on television showcases less-healthful options, with emerging research suggesting movies promote similar products. Given the obesity epidemic, understanding advertising to youth should be a public health imperative. The objective of this study was to estimate youth impressions...
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2012
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3355752/ https://ncbi.nlm.nih.gov/pubmed/22076600 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/pubmed/fdr089 |
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