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The “We Card” Program: Tobacco Industry “Youth Smoking Prevention” as Industry Self-Preservation

The “We Card” program is the most ubiquitous tobacco industry “youth smoking prevention” program in the United States, and its retailer materials have been copied in other countries. The program's effectiveness has been questioned, but no previous studies have examined its development, goals, a...

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Bibliographic Details
Main Authors: Apollonio, Dorie E., Malone, Ruth E.
Format: Artigo
Language:Inglês
Published: American Public Health Association 2010
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC2882417/
https://ncbi.nlm.nih.gov/pubmed/20466965
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2009.169573
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