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“And they told two friends…and so on”: RJ Reynolds’ viral marketing of Eclipse and its potential to mislead the public
OBJECTIVE: To explore viral marketing strategies for Eclipse cigarettes used by the RJ Reynolds Company (Winston-Salem, North Carolina, USA). METHODS: Analysis of previously secret tobacco industry documents and multimedia materials. RESULTS: The failure of RJ Reynolds’ (RJR) 1988 “smokeless” cigare...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2008
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2845302/ https://ncbi.nlm.nih.gov/pubmed/18332064 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2007.024273 |
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