Retail promotions and perceptions of R.J. Reynolds' novel dissolvable tobacco in a US test market

BACKGROUND: With declining cigarette sales, tobacco manufacturers have been developing and marketing new smokeless products, such as R. J. Reynolds' dissolvable tobacco, Camel Sticks, Strips and Orbs. This study assessed the availability, price and point-of-purchase promotional strategies for C...

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Bibliographic Details
Main Authors: Romito, Laura M, Saxton, M Kim, Coan, Lorinda L, Christen, Arden G
Format: Artigo
Language:Inglês
Published: BioMed Central 2011
Subjects:
Research
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC3123190/
https://ncbi.nlm.nih.gov/pubmed/21569637
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1477-7517-8-10
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