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“I always thought they were all pure tobacco”: American smokers' perceptions of “natural” cigarettes and tobacco industry advertising strategies
OBJECTIVE: To examine how the US tobacco industry markets cigarettes as “natural” and American smokers' views of the “naturalness” (or unnaturalness) of cigarettes. METHODS: Internal tobacco industry documents, the Pollay 20th Century Tobacco Ad Collection, and newspaper sources were reviewed,...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2007
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2807204/ https://ncbi.nlm.nih.gov/pubmed/18048597 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2006.019638 |
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