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Direct-to-consumer advertising under fire
Pharmaceutical companies that market medicines directly to consumers in the United States of America (USA) are under increasing pressure to rein in their inventive urges, while attempts to establish a bridgehead in Europe look doomed to failure. Gary Humphreys reports.
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| フォーマット: | Artigo |
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| 言語: | Inglês |
| 出版事項: |
World Health Organization
2009
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| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2733263/ https://ncbi.nlm.nih.gov/pubmed/19705005 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2471/BLT.09.040809 |
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