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Eye Movements When Looking at Print Advertisements: The Goal of the Viewer Matters
Viewers looked at print advertisements as their eye movements were recorded. Half of them were asked to rate how much they liked each ad (for convenience, we will generally use the term ‘ad’ from this point on), while the other half were asked to rate the effectiveness of each ad. Previous research...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
2008
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2677816/ https://ncbi.nlm.nih.gov/pubmed/19424446 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/acp.1389 |
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