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Eye Movements When Looking at Print Advertisements: The Goal of the Viewer Matters

Viewers looked at print advertisements as their eye movements were recorded. Half of them were asked to rate how much they liked each ad (for convenience, we will generally use the term ‘ad’ from this point on), while the other half were asked to rate the effectiveness of each ad. Previous research...

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Autors principals: RAYNER, KEITH, MILLER, BRETT, ROTELLO, CAREN M.
Format: Artigo
Idioma:Inglês
Publicat: 2008
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2677816/
https://ncbi.nlm.nih.gov/pubmed/19424446
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/acp.1389
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