טוען...
Brain mechanisms of persuasion: how ‘expert power’ modulates memory and attitudes
Human behaviour is affected by various forms of persuasion. The general persuasive effect of high expertise of the communicator, often referred to as ’expert power’, is well documented. We found that a single exposure to a combination of an expert and an object leads to a long-lasting positive effec...
שמור ב:
| Main Authors: | , , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Oxford University Press
2008
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| נושאים: | |
| גישה מקוונת: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2607059/ https://ncbi.nlm.nih.gov/pubmed/19015077 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/scan/nsn022 |
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