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Brain mechanisms of persuasion: how ‘expert power’ modulates memory and attitudes
Human behaviour is affected by various forms of persuasion. The general persuasive effect of high expertise of the communicator, often referred to as ’expert power’, is well documented. We found that a single exposure to a combination of an expert and an object leads to a long-lasting positive effec...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2008
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2607059/ https://ncbi.nlm.nih.gov/pubmed/19015077 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/scan/nsn022 |
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