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Dispositional Motivations and Message Framing: A Test of the Congruency Hypothesis in College Students

The authors examined the congruency hypothesis that health messages framed to be concordant with dispositional motivations will be most effective in promoting health behaviors. Undergraduate students (N = 63) completed a measure of approach/avoidance orientation (behavioral activation/inhibition sys...

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Autori principali: Mann, Traci, Sherman, David, Updegraff, John
Natura: Artigo
Lingua:Inglês
Pubblicazione: 2004
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC2575807/
https://ncbi.nlm.nih.gov/pubmed/15099176
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/0278-6133.23.3.330
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