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“If You Know You Exist, It’s Just Marketing Poison”: Meanings of Tobacco Industry Targeting in the Lesbian, Gay, Bisexual, and Transgender Community

In the public health literature, it is generally assumed that the perception of “targeting” as positive or negative by the targeted audience depends on the product or message being promoted. Smoking prevalence rates are high among lesbian, gay, bisexual, and transgender (LGBT) individuals, but littl...

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Autors principals: Smith, Elizabeth A., Thomson, Katherine, Offen, Naphtali, Malone, Ruth E.
Format: Artigo
Idioma:Inglês
Publicat: American Public Health Association 2008
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2377293/
https://ncbi.nlm.nih.gov/pubmed/18445800
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2007.118174
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