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Use of Consumer Survey Data to Target Cessation Messages to Smokers Through Mass Media

Objectives. We identified the mass media channels that reach the most cigarette smokers in an attempt to more effectively target smoking cessation messages. Methods. Reach estimates and index scores for smokers were taken from 2002–2003 ConsumerStyles and HealthStyles national surveys of adults (N=1...

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Autori principali: Nelson, David E., Gallogly, Meg, Pederson, Linda L., Barry, Matthew, McGoldrick, Daniel, Maibach, Edward W.
Natura: Artigo
Lingua:Inglês
Pubblicazione: American Public Health Association 2008
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC2253586/
https://ncbi.nlm.nih.gov/pubmed/17600264
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2006.090340
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