Marketing and clinical trials: a case study

BACKGROUND: Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. METHOD...

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Detalhes bibliográficos
Main Authors: Francis, David, Roberts, Ian, Elbourne, Diana R, Shakur, Haleema, Knight, Rosemary C, Garcia, Jo, Snowdon, Claire, Entwistle, Vikki A, McDonald, Alison M, Grant, Adrian M, Campbell, Marion K
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2007
Assuntos:
Research
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2212650/
https://ncbi.nlm.nih.gov/pubmed/18028537
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1745-6215-8-37
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