Ethics in Public Health Research: Masters of Marketing: Bringing Private Sector Skills to Public Health Partnerships

Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public–Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs. Lessons learned from commercial marketers included...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Autori principali: Curtis, Valerie A., Garbrah-Aidoo, Nana, Scott, Beth
Natura: Artigo
Lingua:Inglês
Pubblicazione: © American Journal of Public Health 2007 2007
Soggetti:
Health Policy and Ethics
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC1829338/
https://ncbi.nlm.nih.gov/pubmed/17329646
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2006.090589
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !

Documenti analoghi