Ethics in Public Health Research: Masters of Marketing: Bringing Private Sector Skills to Public Health Partnerships

Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public–Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs. Lessons learned from commercial marketers included...

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Bibliografski detalji
Glavni autori: Curtis, Valerie A., Garbrah-Aidoo, Nana, Scott, Beth
Format: Artigo
Jezik:Inglês
Izdano: © American Journal of Public Health 2007 2007
Teme:
Health Policy and Ethics
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC1829338/
https://ncbi.nlm.nih.gov/pubmed/17329646
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2006.090589
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