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Ethics in Public Health Research: Masters of Marketing: Bringing Private Sector Skills to Public Health Partnerships

Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public–Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs. Lessons learned from commercial marketers included...

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Detalhes bibliográficos
Main Authors: Curtis, Valerie A., Garbrah-Aidoo, Nana, Scott, Beth
Formato: Artigo
Idioma:Inglês
Publicado em: © American Journal of Public Health 2007 2007
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1829338/
https://ncbi.nlm.nih.gov/pubmed/17329646
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2006.090589
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