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Ethics in Public Health Research: Masters of Marketing: Bringing Private Sector Skills to Public Health Partnerships
Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public–Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs. Lessons learned from commercial marketers included...
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Formato: | Artigo |
Idioma: | Inglês |
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© American Journal of Public Health 2007
2007
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Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1829338/ https://ncbi.nlm.nih.gov/pubmed/17329646 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2006.090589 |
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