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Understanding how mass media campaigns impact on smokers
Objectives: To explore the immediate impact of the 2001 National Tobacco Campaign (NTC) advertising on movement towards quitting in a broadly representative sample of smokers. Method: Repeated measures design with surveys two weeks apart. 1000 current smokers aged 18–40 were interviewed. 250 telepho...
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| Hoofdauteurs: | , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
BMJ Group
2003
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| Onderwerpen: | |
| Online toegang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1766112/ https://ncbi.nlm.nih.gov/pubmed/12878773 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.12.suppl_2.ii45 |
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