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Recall of health warnings in smokeless tobacco ads
Design: Subjects examined two distracter ads and one of nine randomly assigned smokeless tobacco ads varying in health warning presence, size (8 to 18 point font), and contrast (low versus high)—including no health warning. They were then interviewed about ad content using recall and recognition que...
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| Main Authors: | , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2002
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1766072/ https://ncbi.nlm.nih.gov/pubmed/12034984 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.11.suppl_2.ii59 |
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