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Recall of health warnings in smokeless tobacco ads
Design: Subjects examined two distracter ads and one of nine randomly assigned smokeless tobacco ads varying in health warning presence, size (8 to 18 point font), and contrast (low versus high)—including no health warning. They were then interviewed about ad content using recall and recognition que...
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| 主要な著者: | , , , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
BMJ Group
2002
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1766072/ https://ncbi.nlm.nih.gov/pubmed/12034984 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.11.suppl_2.ii59 |
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