Test of "Light" cigarette counter-advertising using a standard test of advertising effectiveness

OBJECTIVE—To evaluate systematically the effectiveness of six advertising strategies (two message strategies presented in three different contexts) designed to promote smoking cessation by addressing smokers' misperceptions about Light cigarettes.
DESIGN—Smokers viewed one of six, 30 second tes...

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Bibliografiske detaljer
Main Authors: Shiffman, S., Burton, S., Pillitteri, J., Gitchell, J., Di, M, Sweeney, C., Wardle, P., Koehler, G.
Format: Artigo
Sprog:Inglês
Udgivet: BMJ Group 2001
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Original Articles
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1766051/
https://ncbi.nlm.nih.gov/pubmed/11740042
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.10.suppl_1.i33
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