Test of "Light" cigarette counter-advertising using a standard test of advertising effectiveness

OBJECTIVE—To evaluate systematically the effectiveness of six advertising strategies (two message strategies presented in three different contexts) designed to promote smoking cessation by addressing smokers' misperceptions about Light cigarettes.
DESIGN—Smokers viewed one of six, 30 second tes...

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Hlavní autoři: Shiffman, S., Burton, S., Pillitteri, J., Gitchell, J., Di, M, Sweeney, C., Wardle, P., Koehler, G.
Médium: Artigo
Jazyk:Inglês
Vydáno: BMJ Group 2001
Témata:
Original Articles
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC1766051/
https://ncbi.nlm.nih.gov/pubmed/11740042
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.10.suppl_1.i33
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