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Test of "Light" cigarette counter-advertising using a standard test of advertising effectiveness
OBJECTIVE—To evaluate systematically the effectiveness of six advertising strategies (two message strategies presented in three different contexts) designed to promote smoking cessation by addressing smokers' misperceptions about Light cigarettes. DESIGN—Smokers viewed one of six, 30 second tes...
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| 主要な著者: | , , , , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
BMJ Group
2001
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1766051/ https://ncbi.nlm.nih.gov/pubmed/11740042 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.10.suppl_1.i33 |
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