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The Florida "truth" anti-tobacco media evaluation: design, first year results, and implications for planning future state media evaluations

OBJECTIVES—To outline the design and present selected findings from the evaluation of a state counter-advertising, anti-tobacco media campaign. The appropriateness of the design for states developing media evaluations is discussed.
DESIGN—Four cross sectional, telephone surveys of the 12-17 year old...

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Detalhes bibliográficos
Main Authors: Sly, D., Heald, G., Ray, S.
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Group 2001
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1763974/
https://ncbi.nlm.nih.gov/pubmed/11226354
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.10.1.9
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