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Tobacco control advocates must demand high-quality media campaigns: the California experience

OBJECTIVE—To document efforts on the part of public officials in California to soften the media campaign's attack on the tobacco industry and to analyse strategies to counter those efforts on the part of tobacco control advocates.
METHODS—Data were gathered from interviews with programme partic...

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Bibliografiske detaljer
Main Authors: Balbach, E., Glantz, S.
Format: Artigo
Sprog:Inglês
Udgivet: BMJ Group 1998
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1751438/
https://ncbi.nlm.nih.gov/pubmed/10093175
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