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Can anti-smoking television advertising affect smoking behaviour? Controlled trial of the Health Education Authority for England's anti-smoking TV campaign

OBJECTIVES—To evaluate the effectiveness of the Health Education Authority for England's anti-smoking television advertising campaign in motivating smokers to give up and preventing relapse in those who had already given up.
DESIGN—A prospective, controlled trial was conducted in four TV region...

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Autori principali: McVey, D., Stapleton, J.
Natura: Artigo
Lingua:Inglês
Pubblicazione: BMJ Group 2000
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC1748378/
https://ncbi.nlm.nih.gov/pubmed/10982571
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.9.3.273
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