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Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada

OBJECTIVE—To assist in planning anti-smoking advertising that targets youth. Using five US state campaigns, one US research study, and a Canadian initiative as exemplars, an attempt is made to explain why certain advertising campaigns have been more cost effective than others in terms of reducing ad...

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Detalhes bibliográficos
Main Authors: Pechmann, C., Reibling, E. T.
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Group 2000
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1766281/
https://ncbi.nlm.nih.gov/pubmed/10841588
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.9.suppl_2.ii18
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