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Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada
OBJECTIVE—To assist in planning anti-smoking advertising that targets youth. Using five US state campaigns, one US research study, and a Canadian initiative as exemplars, an attempt is made to explain why certain advertising campaigns have been more cost effective than others in terms of reducing ad...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2000
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1766281/ https://ncbi.nlm.nih.gov/pubmed/10841588 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.9.suppl_2.ii18 |
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