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The Virginia Slims identity crisis: an inside look at tobacco industry marketing to women
Objectives: Because no prior studies have comprehensively analysed previously secret tobacco industry documents describing marketing female brands, the Virginia Slims brand was studied to explore how Philip Morris and competitors develop and adapt promotional campaigns targeting women. Methods: Anal...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2005
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1748044/ https://ncbi.nlm.nih.gov/pubmed/15923467 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.008953 |
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