Loading...

Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99

OBJECTIVE—To describe the nature and extent of tobacco company sponsorship in the USA during the period 1995-99 and analyse this sponsorship in a marketing context.
DESIGN—A cross-sectional study of tobacco company sponsorships identified through a customised research report from IEG Inc, and from i...

Fuld beskrivelse

Na minha lista:
Bibliografiske detaljer
Main Authors: Rosenberg, N, Siegel, M.
Format: Artigo
Sprog:Inglês
Udgivet: BMJ Group 2001
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1747568/
https://ncbi.nlm.nih.gov/pubmed/11544388
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.10.3.239
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!