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Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99
OBJECTIVE—To describe the nature and extent of tobacco company sponsorship in the USA during the period 1995-99 and analyse this sponsorship in a marketing context. DESIGN—A cross-sectional study of tobacco company sponsorships identified through a customised research report from IEG Inc, and from i...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2001
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1747568/ https://ncbi.nlm.nih.gov/pubmed/11544388 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.10.3.239 |
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