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Counteracting tobacco motor sports sponsorship as a promotional tool: is the tobacco settlement enough?
OBJECTIVES: This study sought to quantify television advertising exposure achieved by tobacco companies through sponsorship of motor sports events and to evaluate the likely effect of the Master Settlement Agreement on this advertising. METHODS: Data from Sponsors Report, which quantifies the exposu...
保存先:
| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
2001
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1446704/ https://ncbi.nlm.nih.gov/pubmed/11441738 |
| タグ: |
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