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Counteracting tobacco motor sports sponsorship as a promotional tool: is the tobacco settlement enough?

OBJECTIVES: This study sought to quantify television advertising exposure achieved by tobacco companies through sponsorship of motor sports events and to evaluate the likely effect of the Master Settlement Agreement on this advertising. METHODS: Data from Sponsors Report, which quantifies the exposu...

詳細記述

保存先:
書誌詳細
第一著者: Siegel, M
フォーマット: Artigo
言語:Inglês
出版事項: 2001
主題:
オンライン・アクセス:https://ncbi.nlm.nih.gov/pmc/articles/PMC1446704/
https://ncbi.nlm.nih.gov/pubmed/11441738
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