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Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem.

The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with n...

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Autores principales: Siska, M, Jason, J, Murdoch, P, Yang, W S, Donovan, R J
Formato: Artigo
Lenguaje:Inglês
Publicado: 1992
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC1694059/
https://ncbi.nlm.nih.gov/pubmed/1609906
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