Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign

Objectives. This study examined the relative perceived effectiveness of 30 antidrug public service announcements (PSAs) and assessed the extent to which judgments of effectiveness are related to judgments of realism, amount learned, and positive and negative emotional responses. Methods. Data were o...

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Detalhes bibliográficos
Main Authors: Fishbein, Martin, Hall-Jamieson, Kathleen, Zimmer, Eric, von Haeften, Ina, Nabi, Robin
Formato: Artigo
Idioma:Inglês
Publicado em: © American Journal of Public Health 2002 2002
Assuntos:
Research and Practice
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1447050/
https://ncbi.nlm.nih.gov/pubmed/11818299
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