Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign

Por Fishbein, Martin, Hall-Jamieson, Kathleen, Zimmer, Eric, von Haeften, Ina, Nabi, Robin
Publicado em 2002

An Initial Investigation into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages

Por LaPlante, Carolyn, Smith, Sandi, Kotowski, Michael, Nazione, Samantha, Stohl, Cynthia, Prestin, Abby, So, Jiyeon, Nabi, Robin
Publicado em 2012