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Antismoking Advertisements for Youths: An Independent Evaluation of Health, Counter-Industry, and Industry Approaches
Objectives. We used a validated copy test method to examine the effectiveness of 8 types of antismoking advertisements representing health, counterindustry, and industry approaches. We tested the hypothesis that health ads about tobacco victims can lower most adolescents’ intent to smoke if the ads...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
© American Journal of Public Health 2006
2006
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1470598/ https://ncbi.nlm.nih.gov/pubmed/16571709 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2004.057273 |
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