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Antismoking Advertisements for Youths: An Independent Evaluation of Health, Counter-Industry, and Industry Approaches

Objectives. We used a validated copy test method to examine the effectiveness of 8 types of antismoking advertisements representing health, counterindustry, and industry approaches. We tested the hypothesis that health ads about tobacco victims can lower most adolescents’ intent to smoke if the ads...

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Detalhes bibliográficos
Main Authors: Pechmann, Cornelia, Reibling, Ellen T.
Formato: Artigo
Idioma:Inglês
Publicado em: © American Journal of Public Health 2006 2006
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1470598/
https://ncbi.nlm.nih.gov/pubmed/16571709
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2004.057273
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