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Dealing With an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands

Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packag...

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Detalhes bibliográficos
Main Authors: Lewis, M. Jane, Wackowski, Olivia
Formato: Artigo
Idioma:Inglês
Publicado em: © American Journal of Public Health 2006 2006
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1470487/
https://ncbi.nlm.nih.gov/pubmed/16380563
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2004.061200
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