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Dealing With an Innovative Industry: A Look at Flavored Cigarettes Promoted by Mainstream Brands
Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packag...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
© American Journal of Public Health 2006
2006
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| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1470487/ https://ncbi.nlm.nih.gov/pubmed/16380563 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2004.061200 |
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