Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns

Objectives. This study examines how the American Legacy Foundation's “truth” campaign and Philip Morris's “Think. Don't Smoke” campaign have influenced youths' attitudes, beliefs, and intentions toward tobacco. Methods. We analyzed 2 telephone surveys of 12- to 17-year-olds with...

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Bibliografiske detaljer
Main Authors: Farrelly, Matthew C., Healton, Cheryl G., Davis, Kevin C., Messeri, Peter, Hersey, James C., Haviland, M. Lyndon
Format: Artigo
Sprog:Inglês
Udgivet: © American Journal of Public Health 2002 2002
Fag:
Forum on Youth Smoking
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1447480/
https://ncbi.nlm.nih.gov/pubmed/12036775
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