Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns

Objectives. This study examines how the American Legacy Foundation's “truth” campaign and Philip Morris's “Think. Don't Smoke” campaign have influenced youths' attitudes, beliefs, and intentions toward tobacco. Methods. We analyzed 2 telephone surveys of 12- to 17-year-olds with...

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Hlavní autoři: Farrelly, Matthew C., Healton, Cheryl G., Davis, Kevin C., Messeri, Peter, Hersey, James C., Haviland, M. Lyndon
Médium: Artigo
Jazyk:Inglês
Vydáno: © American Journal of Public Health 2002 2002
Témata:
Forum on Youth Smoking
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC1447480/
https://ncbi.nlm.nih.gov/pubmed/12036775
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