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Influence of a counteradvertising media campaign on initiation of smoking: the Florida "truth" campaign.

OBJECTIVES: The purpose of this study was to assess the short-term effects of television advertisements from the Florida "truth" campaign on rates of smoking initiation. METHODS: A follow-up survey of young people aged 12 to 17 years (n = 1820) interviewed during the first 6 months of the...

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Autors principals: Sly, D F, Hopkins, R S, Trapido, E, Ray, S
Format: Artigo
Idioma:Inglês
Publicat: 2001
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC1446545/
https://ncbi.nlm.nih.gov/pubmed/11211631
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