Long-term effectiveness of mass media led antismoking campaigns in Australia.

A community antismoking campaign began in Sydney, Australia in 1983, and in Melbourne in 1984. These campaigns purchased prime-time television advertising spots to set the community agenda. An intense effort was made to ensure that antismoking activities were maximized at the school, organizational,...

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Bibliografiske detaljer
Main Authors: Pierce, J P, Macaskill, P, Hill, D
Format: Artigo
Sprog:Inglês
Udgivet: 1990
Fag:
Research Article
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1404648/
https://ncbi.nlm.nih.gov/pubmed/2327533
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