Crafting effective tobacco counteradvertisements: lessons from a failed campaign directed at teenagers.

Focus group research conducted by the Centers for Disease Control and Prevention's Office on Smoking and Health suggested that the desire of teenagers to gain control over their lives would make them responsive to a counteradvertising strategy aimed at exposing the predatory marketing technique...

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Detaylı Bibliyografya
Asıl Yazarlar: McKenna, J W, Williams, K N
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: 1993
Konular:
Research Article
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC1403312/
https://ncbi.nlm.nih.gov/pubmed/8210278
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