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Crafting effective tobacco counteradvertisements: lessons from a failed campaign directed at teenagers.

Focus group research conducted by the Centers for Disease Control and Prevention's Office on Smoking and Health suggested that the desire of teenagers to gain control over their lives would make them responsive to a counteradvertising strategy aimed at exposing the predatory marketing technique...

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Bibliografiske detaljer
Main Authors: McKenna, J W, Williams, K N
Format: Artigo
Sprog:Inglês
Udgivet: 1993
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1403312/
https://ncbi.nlm.nih.gov/pubmed/8210278
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