Wordt geladen...

Crafting effective tobacco counteradvertisements: lessons from a failed campaign directed at teenagers.

Focus group research conducted by the Centers for Disease Control and Prevention's Office on Smoking and Health suggested that the desire of teenagers to gain control over their lives would make them responsive to a counteradvertising strategy aimed at exposing the predatory marketing technique...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteurs: McKenna, J W, Williams, K N
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: 1993
Onderwerpen:
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1403312/
https://ncbi.nlm.nih.gov/pubmed/8210278
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!