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The behavioral impact of an advertising campaign to promote safety belt use.
Safety belt use was observed at one restaurant during McDonald's "Make It Click" promotional campaign. Following baseline, the program was monitored without intervention. During the final 2 weeks of the campaign an incentive strategy was added providing a large soft drink contingent o...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
1988
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1286124/ https://ncbi.nlm.nih.gov/pubmed/3198548 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1901/jaba.1988.21-277 |
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