Using visual metaphors in advertising campaigns to promote sustainable tourism
Visual metaphors are utilised in advertising campaigns to convey knowledge more imaginatively without sacrificing context. The current study investigates the feasibility of using visual metaphors in green advertising campaigns promoting sustainable tourism in Egypt. Using a mixed-method approach, th...
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
University of Algarve, ESGHT/CINTURS
2024-10-01
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| Sraith: | Tourism & Management Studies |
| Ábhair: | |
| Rochtain ar líne: | https://www.tmstudies.net/index.php/ectms/article/view/2690 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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