Visual and Multimodal Metaphor in Advertising: Cultural Perspectives
It is often claimed that a picture tells us more than a thousand words, but studying pictorial metaphors reveals how much background knowledge is needed to understand and evaluate visuals. Commercial print advertising and billboards make for good case studies, because their goal is unambiguous: to s...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Bucharest Publishing House
2017-06-01
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| coleção: | Styles of Communication |
| Assuntos: | |
| Acesso em linha: | https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6NWU4ODMyZmQ5NzcwMDM0ZA |
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