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The Sunk Cost Effect In Pigeons And Humans
The sunk cost effect is the increased tendency to persist in an endeavor once an investment of money, effort, or time has been made. To date, humans are the only animal in which this effect has been observed unambiguously. We developed a behavior-analytic model of the sunk cost effect to explore the...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Society for the Experimental Analysis of Behavior, Inc.
2005
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| Предметы: | |
| Online-ссылка: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1193697/ https://ncbi.nlm.nih.gov/pubmed/15762377 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1901/jeab.2005.21-04 |
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