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The Sunk Cost Effect In Pigeons And Humans
The sunk cost effect is the increased tendency to persist in an endeavor once an investment of money, effort, or time has been made. To date, humans are the only animal in which this effect has been observed unambiguously. We developed a behavior-analytic model of the sunk cost effect to explore the...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Society for the Experimental Analysis of Behavior, Inc.
2005
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1193697/ https://ncbi.nlm.nih.gov/pubmed/15762377 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1901/jeab.2005.21-04 |
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