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The Sunk Cost Effect In Pigeons And Humans

The sunk cost effect is the increased tendency to persist in an endeavor once an investment of money, effort, or time has been made. To date, humans are the only animal in which this effect has been observed unambiguously. We developed a behavior-analytic model of the sunk cost effect to explore the...

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Bibliografiske detaljer
Main Authors: Navarro, Anton D, Fantino, Edmund
Format: Artigo
Sprog:Inglês
Udgivet: Society for the Experimental Analysis of Behavior, Inc. 2005
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1193697/
https://ncbi.nlm.nih.gov/pubmed/15762377
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1901/jeab.2005.21-04
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