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Market Segmentation Based on the Consumers' Impulsive Buying Behaviour

The major purpose of this research is to determine the sufficiently different segments of consumers based on their impulsivity in the buying behaviour. The research was conducted in Splitsko-Dalmatinska county on the sample of 180 respondents. Based on the subject matter and research goals, the ba...

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Autors principals: Mirela Mihić, Ivana Kursan
Format: Artigo
Idioma:Inglês
Publicat: Faculty of Economics in Osijek 2010-12-01
Col·lecció:Ekonomski Vjesnik
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Accés en línia:http://hrcak.srce.hr/file/95144
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