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Market Segmentation Based on the Consumers' Impulsive Buying Behaviour

The major purpose of this research is to determine the sufficiently different segments of consumers based on their impulsivity in the buying behaviour. The research was conducted in Splitsko-Dalmatinska county on the sample of 180 respondents. Based on the subject matter and research goals, the ba...

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Bibliografske podrobnosti
Main Authors: Mirela Mihić, Ivana Kursan
Format: Artigo
Jezik:Inglês
Izdano: Faculty of Economics in Osijek 2010-12-01
Serija:Ekonomski Vjesnik
Teme:
Online dostop:http://hrcak.srce.hr/file/95144
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