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Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria
The causal relationship between entrepreneurial marketing (EM) and organisational performance has produced mixed findings in the developed context. This study examined the impact of EM on the organisational performance of small business enterprises (SBEs) in Yola, a region in Northeast Nigeria grapp...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
The Bucharest University of Economic Studies Publishing House
2021-08-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Assuntos: | |
| Acceso en liña: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2021/ETIMM_V01_2021_21.pdf |
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