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Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria

The causal relationship between entrepreneurial marketing (EM) and organisational performance has produced mixed findings in the developed context. This study examined the impact of EM on the organisational performance of small business enterprises (SBEs) in Yola, a region in Northeast Nigeria grapp...

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Detalhes bibliográficos
Main Authors: Theoneste MANISHIMWE, Lukman RAIMI
Formato: Artigo
Idioma:Inglês
Publicado em: The Bucharest University of Economic Studies Publishing House 2021-08-01
Colecção:Journal of Emerging Trends in Marketing and Management
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Acesso em linha:http://www.etimm.ase.ro/RePEc/aes/jetimm/2021/ETIMM_V01_2021_21.pdf
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