Major Trends in the Development of the Marketing Information System

Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information...

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Bibliographic Details
Main Authors: Gheorghe Orzan, Iuliana Cetina, Nora Mihail
Format: Artigo
Language:Inglês
Published: General Association of Economists from Romania 2008-01-01
Series:Theoretical and Applied Economics
Subjects:
marketing information system
internal and external environment
informational data flows
Online Access: http://store.ectap.ro/articole/279.pdf
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