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Major Trends in the Development of the Marketing Information System

Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information...

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Autors principals: Gheorghe Orzan, Iuliana Cetina, Nora Mihail
Format: Artigo
Idioma:Inglês
Publicat: General Association of Economists from Romania 2008-01-01
Col·lecció:Theoretical and Applied Economics
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Accés en línia: http://store.ectap.ro/articole/279.pdf
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